6 Marketing Metrics
Every CEO Should Track

Marketers work tirelessly to move the needle on what often seems like a laundry list of metrics. Instead of selling you on the value of a high follower count, this guide will walk you through data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions.

You’ll learn:

• Six metrics that actually prove ROI
• Step-by-step instructions on how to calculate these metrics
• A rundown on why these metrics matter
• How your marketing team impacts your bottom-line